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FREETool, about 1 minute

The money came in. Where should it go?

Most owners pay everyone else first and keep whatever survives. Usually nothing survives. This splits your month into four buckets before you spend any of it, using the target percentages for a business your size.

Your month

Subtracting materials and subcontractors gives your real revenue: the money the business actually gets to work with. A builder turning over $40,000 a month with $22,000 going straight to materials is running an $18,000 business, and should budget like one.

Your four buckets

Real revenue band
Profit $0
5%
Your pay $0
50%
Tax set aside $0
15%
Running the business $0
30%
Real revenue this month$0
Real revenue a year, at this rate$0

What each bucket is for

Profit. Not what is left over. A fixed cut taken first, into a separate account you do not touch. It is what lets you survive a slow quarter instead of borrowing through one.
Your pay. A real wage on a real schedule. If the business cannot pay you, the business is not working, and you need to know that now rather than in three years.
Tax. Moved out the moment money lands. The tax bill is not a surprise; being unable to pay it is a choice made nine months earlier.
Running the business. Everything else lives here: rent, fuel, software, insurance, wages. When this bucket is short, that is the signal to cut costs or raise prices, not to raid the other three.

The target percentages, by size of business

These come from Mike Michalowicz's Profit First method. The percentages are applied to real revenue, which is total revenue minus materials and subcontractors. Smaller businesses take a much bigger share as owner's pay because the owner is doing most of the work; as a business grows, that shifts into payroll and the profit share rises.

Real revenue a yearProfitOwner's payTaxRunning costs
Under $250K5%50%15%30%
$250K to $500K10%35%15%40%
$500K to $1M15%20%15%50%
$1M to $5M20%10%15%55%
$5M and above25%5%15%55%

Source: Profit First target allocation percentages, Mike Michalowicz. Two things to hold loosely. The 15% tax line is a rough US starting figure, and what you actually owe depends on your entity type, your state and your income, so ask your accountant for your number rather than trusting a table. And if the full profit percentage feels impossible this month, Michalowicz's own advice is to start at 1% and raise it a quarter at a time. One percent you actually keep beats fifteen percent you abandon in March.

A worked example: a landscaper

Marcus brings in $18,000 in a good month. $3,000 of that goes on plants, stone and a subcontracted digger, so his real revenue is $15,000 a month, or $180,000 a year. That puts him in the under-$250K band.

BucketShareThis month
Profit5%$750
His pay50%$7,500
Tax set aside15%$2,250
Running the business30%$4,500

If his real running costs are $6,000 a month, the split has just told him something useful: he is $1,500 a month over, and no amount of discipline elsewhere fixes it. Either the prices go up, the costs come down, or the pay comes down. The split does not solve the problem, it just refuses to let him keep not seeing it.

Questions owners ask us

Why take profit first instead of last? Because whatever is left at the end is always nothing. Expenses expand to fill whatever money is available. Taking the cut first forces the rest of the business to operate on what remains, the same way a payroll deduction into a pension works better than a promise to save.

Do I need separate bank accounts? It is the part that makes it work. Four buckets in one account is four numbers on a spreadsheet you will ignore by week two. Four actual accounts means the money is physically not there to spend. Most business banks let you open several checking accounts at no cost.

What is real revenue and why not use total revenue? Real revenue is what the business keeps before any other costs: total revenue minus materials and subcontractors. If you resell a $10,000 piece of equipment at a $900 margin, budgeting as if you earned $10,000 will bankrupt you. The percentages only make sense against the money you actually control.

What if my running costs are more than the target? Then you have found your problem, which is the entire point. It means prices are too low, costs are too high, or you are carrying overhead the current volume cannot support. Check your prices first, because it is usually that.

How often should I split it? Twice a month is the usual rhythm, on the 10th and the 25th. Often enough that balances never get big enough to feel spendable, rare enough that it is not a daily chore.

Learn

Why four buckets beat one bank balance

When all your money sits in one account, it feels spendable. Splitting it as it arrives turns profit and tax from leftovers into decisions.

Why it matters

The method behind this tool, popularized by Mike Michalowicz in the book Profit First, flips the usual formula. Instead of revenue minus expenses equals profit, you take profit and tax out first and run the business on what remains.

The point is not the exact percentages. It is that profit, pay and tax become fixed commitments, so a slow month shows up as a signal to adjust costs or prices instead of a surprise.

How to read your result

Start with real revenue: total revenue minus materials and subcontractors. The percentages apply to that number, because it is the money the business actually controls.

If the Running the business bucket is too small for your real costs, that is the finding. It means prices are too low, costs are too high or overhead is heavier than your volume can carry.

What to do next

  1. Open separate accounts for profit and tax so the money is out of sight.
  2. Move money on a fixed rhythm, such as the 10th and the 25th.
  3. If running costs do not fit, check your prices first with the pricing calculator.
  4. Revisit the percentages as your revenue band changes.
Profit firstnot profit last. A fixed cut taken as money arrives, before you spend any of it.Mike Michalowicz, Profit First
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